A REALTOR® is a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® (NAR). These professionals pledge to abide by a Code of Ethics, which sets forth standards of practice that include treating all parties involved in a real estate transaction honestly.
REALTORS® may be identified by the REALTOR® "R" logo on a business card, website or other marketing and sales materials. Only real estate licensees who are members of a local and state Association of REALTORS®, and the National Association, may use the term REALTOR®. Membership in the Association consists of commercial and residential brokers and salespeople, property managers, appraisers, counselors and other real estate professionals.
Use the NJAR® REALTOR® Search to locate a REALTOR® in your area.
Get the REAL Story® is a public education campaign brought to you by the New Jersey Association of REALTORS® (NJAR®). The campaign encourages consumers to take a closer look at local market conditions, state or regional economic factors and their own personal circumstances when making a decision about buying or selling property in today’s market.
Central to the campaign are stories from actual buyers and sellers who want to share their positive experiences for others to learn from. The campaign connects those stories directly to the people who are considering buying or selling in New Jersey, so they can educate themselves from firsthand sources about the opportunities and challenges of the local market.
In addition, the campaign focuses on the diversity of the marketplaces throughout New Jersey. Each neighborhood has its own distinctive character that makes it different from nearby communities. The campaign also highlights the factors that make New Jersey a good place to live, work and raise a family, ones that differentiate the Garden State from other real estate markets.
Finally, the campaign encourages consumers to consult with an expert in determining their real estate opportunities. REALTORS® know real estate. Now more than ever, buyers and sellers need strong, dependable and professional advice. REALTORS® are trusted, respected liaisons to a wealth of resources and information to help buyers and sellers understand local housing market conditions.
The New Jersey Association of REALTORS®, with approximately 50,000 REALTOR® and REALTOR-ASSOCIATE® members, is one of the largest trade organizations in the state. NJAR®'s membership is comprised of real estate professionals who subscribe to a strict code of ethics and are members of the national and local REALTOR® organizations. As the leading advocate for the real estate industry and private property rights in New Jersey, NJAR® is committed to protecting the dream of homeownership. For more information, please visit www.njar.com.
The New Jersey Association of REALTORS® is proud to announce that the viral videos produced as part of public education campaign, Get the REAL Story®, have received prestigious industry awards. The comedic videos aimed at educating the public on the home buyer tax credits and promoting the value of REALTORS® in a real estate transaction were recognized with an Iris Award from the New Jersey Chapter of the International Association of Business Communicators (IABC). The videos received the Excellence Award, which is the highest level in the visual media category. The list of winners is posted online here.
The 2009 YouTube videos also won the Gold Award in the public awareness videos category of the Mercury Awards. View the list of winners here.
View all of the campaign videos on the Get the REAL Story® YouTube channel at www.youtube.com/REALstoryNJ.